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对国家重大政策和中长期战略的发布工作是新闻发布中的一种重要形态,大多以白皮书的新闻发布会形式呈现。随着媒介融合时代的到来,事关国家重大政策与战略的新闻发布会,需要在叙事和语态上重新考虑,叙事逻辑要逐渐适应问题导向,以问题逻辑展开;而语态更新,需要发言人在语言的表达方式,包括风格和特点等方面根据融合时代的背景来进行调整,从而更好地将国家的政策和战略讲述得完整、清晰,更好地让人理解传播的内容。
The issuance of major national policies and medium-term and long-term strategies is an important form of news release, most of which is presented in the form of a white paper press conference. With the advent of the media convergence era, news conferences concerning major national policies and strategies need to be reconsidered in narrative and voice. Narrative logic should gradually adapt itself to problem orientation and issue logic. Voice updates require speaking People adjust to the context of the convergence era in terms of language, including style and characteristics, so as to better inform national policies and strategies on a complete, clear and better understanding of the content of communication.