广告是一种诱导性的语言。商业广告翻译的成功与否,关键是看能否达到广告的预期目的和功能,这就决定了广告的翻译必须要抓住人们的认知心理,使人们以最小的认知努力来获取最佳的语境效果。本文将从关联理论的视角来探讨关联理论对广告及其翻译的指导意义,并探讨广告的翻译方法。 Advertising is an inducing language. The key to successful commercial advertisement translation is whether it can achieve the expected purpose and function of the advertisement, which determines that the translation of the advertisement must grasp the people’s cognitive psychology so that people can obtain the best cognitive effort The context effect. This article will explore the relevance of the theory of advertising and its translation guidance from the perspective of relevance theory, and discusses the translation method of advertising.