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近年来,每逢临近年关的时候,大大小小的贺年晚会就开始充斥荧屏,从跨年晚会到除夕春晚,从央视、各大卫视到地面频道,无不希望抓住节日热点,在竞争激烈的市场中分得一杯羹。如今,介于元旦和春节之间的小年夜也逐渐成为各电视媒体争相分食的一个重要节庆点。置身于竞争格外激烈的山东市场,山东广播电视台综艺频道迎难而上,清醒认识频道接地气的品牌优
In recent years, every year in recent years, large and small New Year’s Eve party began to flood the screen, from New Year’s Eve Gala to New Year’s Eve, from CCTV, the major TV to the terrestrial channels, all want to seize the holiday hot spots in the highly competitive A share of the market share. Nowadays, between the New Year’s Day and the Spring Festival have gradually become the major media outlets competing for an important festival. Exposure to the extremely fierce competition in Shandong market, Shandong Radio and Television Arts channel on the challenge, a clear understanding of the brand g