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湖南广播电视台以自有强势IP为切入口,强化互联网思维和市场理念,通过做强旗下新媒体平台芒果TV,积极探索从“独播”到“独特”的融合发展道路,从“一云多屏”的视频平台,到“芒果TV生态平台”以及“(内容+技术+用户)×资本”的发展模式,再到“五轮驱动”与“五径突围”的战略布局,不断推动传统媒体与新兴媒体的融合共生共进,媒体融合逐步向纵深拓展。
Hunan Radio and Television Station takes its own strong IP as its entry point, strengthens the Internet thinking and market philosophy, actively explores the integration development path from “sole broadcasting” to “unique” through strengthening its new media platform mango TV “A cloud of multi-screen ” video platform to “mango TV eco-platform ” and “(content + technology + user) ”Five Paths Breakthrough" strategic layout, continue to promote the integration of traditional media and emerging media symbiotic, media convergence and gradually expand in depth.