当今世界媒体的竞争,说到底是争夺受众和市场占领率的竞争。电视作为媒体老大,面对竞争日趋激烈的新形势,加强科学化、数据化的受众分析已成为推动电视发展、有效吸引受众的基础工程。本文试以BBC(英国广播公司)的受众分析系统为例,就受众分析在电视发展中的重要地位和作用谈些粗浅认识,供电视同行参考。一纵观全球电视市场,人口仅 The competition in today’s world media, after all, is the competition for audiences and market share. Television as the media leader in the face of increasingly fierce competition in the new situation, to strengthen scientific and data-based audience analysis has become to promote the development of television, effectively attract the audience’s basic project. This article attempts to BBC (BBC) audience analysis system, for example, on the importance of audience analysis of the important role in the development of television and some superficial understanding for the TV counterparts reference. A look at the global television market, the population only