户外媒体正在因为创意而日新月异,技术给户外带来了新的价值。然而,若纯粹为突显炫酷的技术而使用技术,往往容易陷入本末倒置的误区,难以实现传播效果的突破。只有真正从受众的角度出发去思考问题,才能让消费者与品牌一起真正乐享户外。 Outdoor media is changing with each passing day of creativity, and technology brings new value to the outdoors. However, if technology is used purely for highlighting cool technologies, it is often easy to fall into the wrong end of the cart before the horse and it is difficult to achieve a breakthrough in communication effects. Only from the perspective of the audience to think about the problem, in order to allow consumers and brands really enjoy outdoor.