一、传统营销观念局限性要求企业不断采用新的营销方式传统营销观念主要强调生产观念、产品观念和推销观念,是以企业自身为出发点,企业主要用各种推销方式推销制成的产品,企业往往目光短浅,偏向于计较每一项或短期交易的盈亏和利润的大小。而包括体验式营销在内的现代营销理念,则是从消费者需求出发,利用整体市场营销组合策 First, the traditional marketing concept requires companies to adopt new marketing methods. Traditional marketing concepts mainly emphasize production concepts, product concepts, and sales promotion concepts. They are the starting point of the company itself, and the company mainly sells products made through various sales methods. Often shortsighted, it is biased to account for the profit and loss and the size of profits for each or short-term transaction. The modern marketing concept, including experiential marketing, is based on consumer demand and uses overall marketing strategies.