随着社会经济的迅速发展,企业的经营管理的理念也在开始发生变化,过去在经营管理的过程中只是关注生产的环节,现在对销售和物流的环节也开始关注了。互联网时代的到来现代企业的运营模式也受到冲击,电子商务的出现改变了商品的交易模式。在本文中,笔者首先阐述了企业经营管理的特点,并分析了经营管理在企业经营中的作用,有助于企业制定更利于自身发展的经营管理策略。 With the rapid social and economic development, the concept of business management is also beginning to change. In the past, the management and operation of the company only focused on the production process. Now, the sales and logistics departments are also paying attention. The advent of the Internet era Mode of operation of modern enterprises has also been hit, the emergence of e-commerce has changed the mode of transaction of goods. In this paper, I first described the characteristics of business management, and analyzed the role of business management in business operations, help companies develop more conducive to their own development and management strategies.