“云南烟,四川酒”是消费者群体中很久以来口碑相传的誉美之词,不是很精确,也不是说其他地方没有优质的同类产品,但大体上说明了这两类消费品的优势产地所在。如云南的气候、温度、湿度很适宜优质烟草的种植,首先便决定了其“云烟”的资源优势。因此,近百年来, “Yunnan tobacco, Sichuan wine ” reputation of the word of mouth has long been the consumer group reputation, not very precise, nor that other places do not have the same quality products, but generally shows the advantages of these two types of consumer goods Where the origin. Such as Yunnan’s climate, temperature, humidity is very suitable for the cultivation of high-quality tobacco, first of all decided to its “cloud of smoke ” resource advantages. Therefore, in the past century,