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近年来,随着国民经济快速增长,居民消费水平有了明显提高,进一步推动了旅游市场经济的繁荣。酒店作为解决大众食宿的重要场所,其服务亦是旅游服务体系中不可或缺的一部分,因而随着旅游经济繁荣展现了前所未有的发展潜力。本文在简述单体酒店概念及作用的基础上,分析了单体酒店旅游产业发展环境,并着重就单体酒店旅游产业发展战略进行了探究。
In recent years, with the rapid growth of the national economy, the consumption level of residents has been significantly improved, further boosting the prosperity of the tourism market economy. As an important venue for catering and accommodation for the general public, its services are also an integral part of the tourism service system. As a result, the tourism industry has shown its unprecedented potential for development. Based on the brief introduction of the concept and function of single hotel, this paper analyzes the development environment of single hotel tourism industry and explores the development strategy of single hotel tourism industry.