网络营销中的“鱼饵”设计理念是一种视觉设计的技巧,其并不是单纯地考虑美术设计形式,而是从营销的视角来布局网页、思考设计,指导每一个细节的图形、文字处理。互联网正在改变着人们的生活方式,并在改变中成为一种营销的手段。所谓网络营销,就是指企业以电子信息技术为基础,以互联网为媒介和手段而进行的各种营销活动的总称,其最终目 The “bait” design concept in online marketing is a kind of visual design skill. It does not just consider the art design form, but it arranges the web page from the perspective of marketing, considers the design and guides the graphic and the text of every detail deal with. The Internet is changing people’s way of life and changing into a marketing tool. The so-called network marketing, refers to the business to electronic information technology as the basis, the Internet as a medium and means for a variety of marketing activities in general, its ultimate goal