艺术设计兼具审美价值及实用价值,设计人员进行包装设计时,需要对艺术设计的目的进行明确,遵循科学合理的原则展开设计,对市场、经济、社会以及文化等多方面因素进行考虑,进而对消费者需求及喜好进行更好的满足。本文对包装设计中艺术设计展开原则进行分析,并提出一些建议,希望为包装设计工作及艺术设计工作的开展提供一定启发和参考。 Art design has both aesthetic value and practical value. When designing the package design, designers need to make clear the purpose of art design and follow the principle of scientific and reasonable design to consider various factors such as market, economy, society and culture, and further To better meet consumer needs and preferences. This paper analyzes the principle of art design in packaging design and puts forward some suggestions in the hope of providing inspiration and references for the development of packaging design and art design.