文创产业是经济全球化背景下的新兴产业,传统的设计表现在演进的时代面前,已不合时宜,利用地域元素与时尚符号又容易产生雷同跟随嫌疑,本论文提出以南岳文化探寻文创产品设计中“少即是多”的思想,以空灵与本质的表现传达文创设计之美,让文创设计在时代的大潮中乘风破浪。 Cultural and creative industries are emerging industries under the background of economic globalization. The traditional design shows in the era of evolution, which is outdated. It is easy to make use of geographical elements and fashion symbols to follow the same suspicion. This paper proposes to use Nanyue culture to explore cultural and creative product design In the “less is more ” thinking, ethereal and essential expression to convey the beauty of creative design, let the creative design in the tide of the times ride the wind and waves.