随着跨国经营模式的普及和企业品牌全球化发展,企业竞争逐渐从产品竞争发展到品牌竞争,最终将聚焦于品牌系的竞争。文章首先对品牌系的概念进行深入探讨,接着指出生态工业园区品牌系的内涵、模型及其评价指标体系,最后提出生态工业园区品牌系的打造策略。 With the popularization of multinational business models and the globalization of corporate brands, the competition of enterprises gradually develops from product competition to brand competition, and ultimately will focus on the competition of the brand system. First of all, the article discusses the concept of brand department in depth, and then points out the connotation, model and evaluation index system of the brand system of eco-industrial park. Finally, it puts forward the strategy of building brand system of eco-industrial park.