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连锁经营与管理专业是21世纪的一个新兴的专业,与其巨大的市场需求相比,我国连锁经营与管理专业人才的滞后性是显而易见的。据统计,目前该行业的人才缺口已达60余万。因此,如何培养符合市场需要的连锁经营与管理专业人才是该专业人才培养的目标和重点。本文基于目前该专业人才培养过程中存在的问题出发,来探讨连锁经营与管理专业实践教学必要性和目的,从而探索合适的实践教学方法和途径,并根据专业课程的设置,提出可行的实践教学的方法及需要解决的关键问题,为21世纪应用型人才的培养符合打下良好的坚实基础。
Chain management and management major is an emerging specialty in the 21st century. Compared with its huge market demand, the lag of China’s chain management and management professionals is obvious. According to statistics, at present the talent gap in this industry has reached more than 600,000. Therefore, how to cultivate the chain management and management professionals in line with the needs of the market is the goal and focus of the professional training. Based on the existing problems in the course of cultivating professionals, this paper explores the necessity and purpose of practical teaching in chain management and management, and explores suitable practical teaching methods and ways. Based on the setting of professional courses, this paper puts forward feasible practical teaching And the key problems to be solved, laying a solid foundation for the training of qualified applicants in the 21st century.