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英国是世界上最早播出地面数字电视的国家之一,目前的地面数字电视普及率名列世界前茅。目前,我国也在推进地面数字电视的发展,英国发展地面数字电视的经验和做法值得国内研究和借鉴。目前,国内对英国地面数字电视产业政策还缺少全面深入的梳理和提炼,对英国地面数字电视的发展现状还存在一些误读。如国内很多人认为,英国地面数字电视最早开展的付费业务失败,现已全部转为“免费收看”(Freeview);认为英国地面数字电视由商业运营转向了BBC公营体制等。梳理英国地面数字电视十年的发展,笔者认为,付费免费业务并存、公营私营体制并存、传统和新型服务并存的多样化产业政策,是英国地面数字电视获得成功的主要经验。
As one of the first countries in the world to broadcast terrestrial digital television, the United Kingdom has the highest penetration of terrestrial digital television in the world. At present, China is also promoting the development of terrestrial digital television. The experience and practice of developing terrestrial digital television in the United Kingdom deserves to be studied and borrowed from China. At present, the domestic domestic digital terrestrial television industry policy is still lack of comprehensive and in-depth combing and refining, the development of terrestrial digital television in the UK there are still some misunderstandings. For example, many people in China believe that the earliest payment service of terrestrial digital television in the United Kingdom failed and all of them have now been converted to Freeview. They think that the commercial operation of terrestrial digital television in the United Kingdom has shifted from the commercial operation to the BBC public system. Combing the development of digital terrestrial television in the United Kingdom over the past decade, I believe that the diversified industrial policies of coexistence of free and fee-paying services, coexistence of public-private institutions and traditional and new services are the major successes of terrestrial digital television in the United Kingdom.