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电影创意的核心元素,是观念与故事。观念与故事之间的关系不是二元的、拼贴的,故事就是观念,故事就是价值观。从创意到剧作到影片,国产电影存在多重缺失,而多数劣质影片,都可以在创意和剧作环节找到源头。在意识形态、艺术价值、商业价值层面的结合上建构一个电影创意的评估机制,是建构一个良性发展的电影工业体制的必要前提。
The core element of movie creativity is the concept and story. The relationship between the concept and the story is not binary, collage, the story is the concept, the story is the value. From creativity to drama to film, there are multiple missing domestic movies, and most of the bad movies can be found in the creative and dramatic aspects of the source. Constructing an evaluation mechanism of movie creativity on the combination of ideology, artistic value and commercial value is a necessary prerequisite for constructing a virtuous and developing cinema industrial system.