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本文尝试从战略管理中的BCG模型入手,对我国高校继续教育体系中各类教育形式的市场增长率和市场份额加以分析并提出发展策略。高校继续教育体系大体可分为成人高等学历教育和职业培训等非学历教育。各种继续教育形式在BCG矩阵都能找到相应位置:大学后继续教育、开放教育、社区教育等是大有前途的问题类业务;网络教育、非学历职业教育及各类培训属于明星类业务;成人高考、自学考试、高职等学历教育是金牛类业务;暂时没有瘦狗类业务。高校宜采取的策略是:稳固在学历继续教育这个金牛类业务领域的领导地位,培育大学后继续教育等问题类业务,并集中和整合好资源,大力发展非学历培训和网络教育等明星类业务,以获得最大竞争优势。
This article attempts to start from the BCG model of strategic management, to analyze the market growth rate and market share of various forms of education in the continuing education system of colleges and universities and to put forward the development strategy. College continuing education system can be divided into adult higher education and vocational training and other non-diploma education. Various forms of continuing education can be found in the BCG matrix corresponding position: post-university continuing education, open education, community education is a promising problem-based business; network education, non-diploma vocational education and various training belongs to the celebrity business; Adult college entrance examination, self-study exam, diploma education is Taurus business; there is no lean dog business. The strategies that colleges and universities should adopt are to consolidate their leadership position in continuing education of academic qualifications, cultivate post-secondary education and other issues of business, and focus and integrate resources so as to develop star-type businesses such as non-academic training and online education , In order to obtain the biggest competitive advantage.