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在商业上,最重要的是商业模式。所有成功的大公司都有好的商业模式,很多大公司的兴起,不是靠技术的变革而是靠商业模式的转变。在所有商业模式中,最理想的就是能像印钞机那样自动挣钱的模式。谷歌公司的广告系统、亚马逊公司的电子商务平台系统就是印钞机式的商业模式。在互联网时代,航空公司虽然不能建立类似印钞机式的商业模式,但可以对原有的商业模式进行大幅度的改进,通过更好地满足顾客需求从而获取更多的利润。伟大的科学家牛顿曾经说:“(人们)发觉真理在形式上从来是简单的,而不是复杂的和含混的。”通常,好的商业模式都非常简单,即使是外行也能一眼看清楚。本文就从一则寓言开始来分析互联网时代航空公司商业模式的创新问题。
The most important business is the business model. All successful big companies have good business models. The rise of many large companies is not a result of technological changes but business models. Of all the business models, the ideal is to be able to earn money automatically, just like a cash register machine. Google’s advertising system, Amazon’s e-commerce platform system is a printing business model. In the Internet age, although airlines can not establish business models similar to banknote printing, they can make substantial improvements to their original business models and make more profits by better meeting customer needs. The great scientist Newton once said: “People (people) find that truth is always formal in form, not complicated and ambiguous.” "Generally, good business models are so simple that even laymen can see at a glance . This article begins with an allegory to analyze the innovation of airline business models in the Internet age.