推进品牌建设是纺织服装产业实现转型升级的重要举措,是实现纺织强国战略的重要组成部分。新常态下,供给侧结构性改革为纺织服装产业的发展提供了新机遇,在全行业积极推进增品种、提品质、创品牌“三品”战略的大背景下,进一步推动纺织服装企业不断创新、提升品牌价值,推进产业向中高端迈进,是全行业当前和今后一个时期的重要任务。 Promoting brand building is an important measure for realizing the transformation and upgrading of the textile and apparel industry and an important part of the strategy of making the country a strong nation in textiles. Under the new normal, the supply-side structural reforms have provided new opportunities for the textile and apparel industry. Under the backdrop of the industry’s aggressive promotion of varieties, quality improvement and brand building, the “Mishina” strategy will continue to promote the textile and clothing enterprises Innovation, enhance brand value, promote the industry to the high-end, is the current and future industry-wide important task.