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新型城镇化建设不仅影响着我国未来经济发展趋势,同时对地域文化元素的保护和传承有着重要的意义。地域文化元素在新型城镇化进程中的适应和有效传承,能够充分发挥城市经济、文化的优势,提高城市竞争力。盐城的地域文化主要表现为“红色、银色、绿色”3个方面,在盐城“一核三轴多节点”的新型城镇化建设进程中的地域文化适应和传承还存在着城市文化元素模糊、地域文化利用不足、文化与城市发展不协调等问题,宣传盐城地域文化品牌、挖掘盐城地域文化内涵、建立盐城城市文化特区是传承和发挥地域文化优势、提高城市竞争力的有效途径。
The new urbanization not only affects the trend of China’s future economic development, but also plays an important role in the protection and inheritance of the regional cultural elements. The adaptation and effective inheritance of regional cultural elements in the process of new urbanization can give full play to the advantages of urban economy and culture and enhance the competitiveness of cities. The regional culture of Yancheng is mainly manifested in three aspects of “red, silver and green”. In the process of new urbanization of Yancheng “a nuclear three-axis and multi-node ”, there are also urban culture adaptation and inheritance Elemental ambiguity, lack of use of regional culture, incompatibility of culture and urban development, promotion of Yancheng regional cultural brand, excavation of Yancheng regional cultural connotation, and establishment of Yancheng urban cultural special zone are effective ways to inherit and exert regional cultural superiority and enhance urban competitiveness.