近年来,我国经济发展水平和国际地位不断的提高。随着社会主义市场经济发展,市场营销在各大企业都是一个十分重要的项目而且关系到企业在市场中的竞争和发展。所以对于城轨运输企业来说,市场营销在实践中项目管理有着十分重要的地位。因为市场营销不仅对城轨运输企业的发展带来很大影响,还会促进其市场经济的稳定发展。所以只有做好市场营销工作,才会让城轨工作更加完善,才会让人们的出行更加方便,为人们造福。 In recent years, China’s economic development and international status have been constantly improved. With the development of socialist market economy, marketing is a very important project in all major enterprises and it is also related to the competition and development of enterprises in the market. So for the urban rail transport enterprises, marketing in practice, project management has a very important position. Because marketing not only has a great impact on the development of urban rail transport enterprises, but also will promote the stable development of its market economy. Therefore, only by doing a good job of marketing can we make the urban rail work more perfect and make people travel more convenient and benefit people.