所谓著名,即显著而有名.所谓商标,即为广大公众所周知的商标,亦称周知商标.作为著名商标,应当是商标使用较久,知名度高,商品质量较为稳定可靠,销售量大,在一定的范围内有较大的影响,在消费者心目中享有较高的信誉.著名商标与众不同,在于它除具有一般商标的作用外,还有着自己的特殊功能——一是企业声誉的标志.著名商标以其较为稳定可靠的质量,长期有效的广告宣传而得到社会广大消费者的公认,在社会上形成了一定的知名度和信誉感.就一个企业而言,从表面上看,著名的虽是一只商标,但它却凝聚着全体员工若干年辛勤奋斗的心血,当然是企业素质、企业文化、企业精神等 The so-called famous, that is, significant and famous. The so-called trademark, which is widely known as the trademark, also known as the known trademark. As a famous trademark, it should be the use of the trademark for a long time, high visibility, product quality is more stable and reliable, sales volume, in a certain It has a greater influence in the scope of the consumer and enjoys a higher reputation in the minds of consumers. The distinguished trademark is distinguished from the fact that it has its own special function in addition to its role as a general trademark. First, it is a sign of corporate reputation. The well-known trademarks have been recognized by the majority of consumers in the society for their stable and reliable quality and long-term effective advertising. They have formed a certain reputation and reputation in the society. For a company, from the surface, it is famous. Although it is a trademark, but it embodies the hard work of all employees for several years, of course, is the quality of the enterprise, corporate culture, corporate spirit, etc.