一个不容置疑的现实已经摆在众多县级媒体的面前:进入新媒体时代,越来越多的人通过移动互联网、手机APP、网络电台等新兴媒体获取信息,青年一代更是将手机作为获取信息的主要途径,一些新兴自媒体为满足受众的猎奇心理,在网上迅速生成、发酵、扩散社会热点,甚至超出可控范围。受其影响,传统媒体的受众规模不断缩小,市场份额逐渐下降,传统媒体的舆论引导能力面临挑战。 An incontrovertible reality has been placed in front of many county-level media: In the new media era, more and more people get information through emerging media such as mobile Internet, mobile phone APP and Internet radio. The younger generation even use mobile phones as a means of obtaining information , Some emerging self-media to meet the audience’s curiosity, the rapid generation on the Internet, fermentation, proliferation of social hot spots, and even beyond the controllable range. Affected by it, the audience size of traditional media has been shrinking and the market share has been gradually declining. The ability of media guidance in traditional media is challenged.