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2017年被媒体称为中国“新零售元年”。当前,实体零售与电子商务正在趋于融合,覆盖实体店、电商、移动端和社交媒体的全渠道零售体系正在孕育。业内人士认为,新零售模式正成为传统产业升级的风向标。线上零售迎来拐点在过去10年里,线上零售的发展一直保持着高速增长,但也难逆增速逐年放缓的趋势。国家统计局数据显示,2016年上半年,中国网络零售额同比增长28.2%,相比2015年全年的增速明显放缓,这也是近五年来,网络零售增速首次
2017 by the media as China “new retail year ”. Currently, physical retail and e-commerce are converging, and a full-channel retail system covering physical stores, e-commerce, mobile and social media is in the works. The industry believes that the new retail model is becoming the benchmark for the upgrading of traditional industries. Online Retail Meets Inflection Point The growth of online retailing has enjoyed rapid growth over the past 10 years, but it is also unlikely that the growth rate will slow down year by year. National Bureau of Statistics data show that in the first half of 2016, China’s online retail sales grew 28.2% YoY, a noticeable slowdown compared with the full year of 2015. This is also the first time in nearly five years that online retail sales growth has been for the first time