在汽车业竞争变得近乎残酷的今天,竞争的主题也逐渐由产品的质量之争扩展为品牌的形象之争。而对于汽车业来说,一个品牌形象最完整、最直接的体现莫过于专卖店。因为专卖店的设计几乎可以运用所有的视觉形象传达手段,除了汽车这种最基本的元素之外,大到店面外观、店内装修,小到一本宣传册,都能从某一方面代表一个品牌的形象。因此,汽车专卖店的设计必须和品牌形象保持高度的统一性和协调性。 As the competition in the automobile industry becomes brutal, the theme of competition is gradually extended from the dispute over the quality of products to the brand image. For the automotive industry, the most complete brand image, the most direct manifestation of the store. Because the design of the store can use almost all of the visual image of the means of communication, in addition to the most basic elements of the car outside, large storefront appearance, interior decoration, as small as a brochure, on behalf of a brand from one aspect image of. Therefore, the design of car stores must maintain a high degree of unity and coordination with the brand image.