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近10年来,随着社会环境、技术环境和市场环境的不断变化,中国各城市电视台的生存和发展面临着前所未有的危机。什么样的内容形态适合作为城市电视台突破困局的契口?从资源状况和特点分析,电视剧和综艺娱乐节目收视效果好,但是投入大,性价比低、操作性差;新闻或社教节目虽然性价比高,但需要较长时间的培育,才能在同质化竞争中取得优
In the recent 10 years, with the continuous changes of the social environment, technological environment and market environment, the survival and development of TV stations in various cities in China are facing an unprecedented crisis. What kind of content is suitable as a form of urban television station to break through the dilemma? From the status of resources and characteristics analysis, drama and variety entertainment ratings, but the investment, low cost, poor operability; news or social programs although cost-effective , But it takes a long time to cultivate in order to obtain the superiority in the homogenization competition