90年代市场经济的推进,对建国以后形成的数十年一贯制的文学体制产生了强烈冲击。文化市场的初步形成,使文学传媒（主要包括文学报刊、文学出版机构等）的生存环境出现了重大转变。文学出版从以生产为本位的计划机制逐渐地向以消费为本位的市场机制过渡。在计划经济时代,发行与销售在出版流程中无足轻重,是附庸的服务部门,巨额码洋图书的库存与滞销并不影响出版机构的生存发展与业绩考评,图书的选题、编辑、出 The promotion of the market economy in the 1990s has had a severe impact on the literary system that has been formed for decades after the founding of the People’s Republic. The initial formation of a cultural market has brought major changes to the living environment of literary media (mainly including literary newspapers and periodicals, literary publishing houses, etc.). Literary publishing has gradually shifted from a production-based planning mechanism to a consumer-oriented market mechanism. In the era of planned economy, issue and sale of the publication process is insignificant, is a vassal of the service sector, a huge amount of ocean books inventory and slow sales does not affect the survival and development of publishing agencies and performance evaluation, book selection, editing, out