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高等院校是为我国培养高素质综合型人才的重要平台。然而当前越来越严峻的形势使得大学生毕业后难以获得理想的工作。因此,大学生创业成为了提高大学生就业率的重要形式之一。虽然国家已经颁布实施了众多大学生创业鼓励政策,引导大学生积极传统,但是就当前我国大学生创业现状来看,在创业教育、创业机制、创业扶植等方面仍然存在一定的进步空间。大学生在创业过程中依然会遇到各种阻碍。文章主要针对大学生创业营销模式面临的困境进行分析,并且提出相关的应对策略。
Colleges and universities are an important platform for cultivating high-quality and comprehensive talents for our country. However, the current increasingly severe situation makes it difficult for college students to obtain the ideal jobs after graduation. Therefore, college student entrepreneurship has become one of the important forms to improve the employment rate of college students. Although the state has promulgated and implemented many college students ’business start-up encouragement policies to guide the active tradition of college students, judging from the current status quo of our country’s college graduates’ entrepreneurship, there is still some room for improvement in entrepreneurship education, entrepreneurship and entrepreneurship support. Students in the entrepreneurial process will still encounter various obstacles. The article mainly analyzes the predicament faced by college students’ entrepreneurial marketing mode, and puts forward relevant countermeasures.