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To assess Quality of Experience (QoE) for multimedia services in wireless ubiquitous networks, integrated QoE assessment mechanism is proposed. Firstly, hierarchical QoE definition considering device capacity and environment factor is introduced, and then corresponding QoE measurement architecture is described. Secondly, quantitative mapping scheme among the defined sets is introduced. Simulation for Video on Demand (VoD) and video telephone service in Universal Mobile Telecommunications System (UMTS) urban scenario shows experience and network condition can be well measured. Useful suggestions are still given for operators to keep user experience at an acceptable level.