鲍德里亚(Jean Baudrillard)是法国20世纪70年代之后的一位杰出思想家,他的理论几乎推翻了法兰克福学派在二战前批判资本主义大众文化的理论方祛,从一个全新的视角分析了高级资本主义的消费社会文化的意识形态本质。 从鲍德里亚的著作看,他的理论背景主要是马克思主义和符号学两者的结合。马克思的分析方法在鲍德里亚那里一开始表现为从生产出发的对物的分析,但后来转变为物和符号关系的分析。按照马克思主义的分析,19世纪以前的资本主义生产主要在于资本—生产—产品,再回到资本 Jean Baudrillard, an outstanding thinker after France in the 1970s, whose theory almost overturned the Frankfurt School’s theory of criticizing the capitalist mass culture before World War II, analyzed the advanced capital from a completely new perspective The Ideological Essence of Consumption Social Culture. Judging from Baudrillard’s writings, his theoretical background is mainly a combination of Marxism and semiology. In Baudrillard’s analysis, Marx’s method of analysis initially manifested itself as an analysis of objects from production, but later transformed into an analysis of the relationship between objects and symbols. According to the analysis of Marxism, the capitalist production before the nineteenth century mainly consisted of capital-production-product and then capitalization