市场问题蛋品行业是一个历史悠久的传统产业,仅仅在中国,蛋品行业每年就有2000亿左右的大市场。虽然市场规模大,但是行业发展特别不平衡,市场竞争主要以价格为竞争手段,普通鸡蛋和品牌鸡蛋鱼龙混杂,品牌蛋里缺乏领导品牌,消费者对品牌鸡蛋的认知不足,品牌意识比较淡等等。咯咯哒作为中国蛋品行业唯一的一个驰名商标,仍面临着品牌形象不清晰, Market issues The egg industry is a traditional industry with a long history. In China alone, the egg industry has a large market of about 200 billion yuan each year. Although the market size is large, but the industry development is particularly unbalanced, market competition is mainly based on price as a means of competition, common eggs and branded eggs are mixed, there is a lack of leading brands in branded eggs, consumers have insufficient awareness of branded eggs, brand awareness is relatively light, etc. Wait. As the only well-known trademark in the Chinese egg industry, cackles are still faced with unclear brand image.