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合十礼(印度手语之一)对印度作一个简短的了解首先请允许我向你们介绍一下印度人民,并对印度的生活方式、人口、收入分布、产品所有权、媒体习惯做一下初步介绍。简而言之,就是简要地介绍印度的社会经济背景,以使各位对印度广告业的各种形式有进一步的了解。印度广告业和印度社会各个阶层都有着广泛的联系,范围涉及从上流社会到中低收入阶层。超过10亿的人口印度目前的人口达到11亿,仅次于中国。考虑到印度长远市场潜力,人口具有非常大的优越性。把中国和印度放在一起考虑,每三个人中就有一个是中国或印度人。从长远来看,广告业越来越关注中国和印度地区就不足为奇了。印度广告业已开始意识到这个严峻的现实,开始创造具有印度本土气息的广告业。
Tuk-Tuk (one of the sign languages in India) A brief introduction to India Let me first introduce you to the Indian people and give a brief introduction to lifestyles, population, income distribution, product ownership and media habits in India. In short, it is a brief introduction to India’s socio-economic background so that you can gain a better understanding of the various forms of advertising in India. India’s advertising industry and various sectors of Indian society have extensive contacts, ranging from high society to the middle and low income groups. Over 1 Billion Population India’s current population reaches 1.1 billion, second only to China. Considering the long-term market potential of India, the population has very great advantages. Considering China and India together, one out of every three people is Chinese or Indian. In the long run, it is not surprising that the advertising industry is increasingly focusing on China and India. India’s advertising industry has begun to recognize this grim reality and began to create a local Indian advertising industry.