电子商务时代确实来临了,一个又一个网上交易平台的搭建,网络国际采购的日趋成熟,让多年来只习惯于在百货渠道、专卖渠道打拼的传统服饰企业感到了隐隐的危机。每一个服装企业都在思考未来的市场到底在哪里?数年前业内普遍认为像服装这种重穿着体验的产品很难在网上打开销路,然而这些年服饰类产品网销份额的逐年攀升,却让很多企业都打算撸起裤腿小试深浅。同时,实体店铺中品牌间厮杀的惨烈也让众多企业明白了未雨绸缪的重要。但网销毕竟是一个陌生的领域,未来它究竟会发展成什么样子?到底又能够占到多少的市场份额,5%还是50%,甚至更多?所有的数据都只能是猜测与估算,没有人能够肯定。摸着石头过河可谓传统服装企业进军电子商务最贴切的比喻,没有前车之鉴,但却又必须要对未来的战役提早做好准备。 E-commerce era is indeed coming, one after another to build an online trading platform, network of international procurement has matured, so that only used to be in the department store channels for many years, monopoly channels of traditional apparel companies felt a faint crisis. Every apparel business is thinking about where the future market is? A few years ago, the industry generally considered such a heavy wear clothing as the product is difficult to open the Internet sales, but these years apparel products online marketing share rising year by year, So many companies are planning to kick up the legs of a small test depth. At the same time, the fierce battle between brands in the physical store also makes many companies understand the importance of rainy day. However, after all, net sales is an unfamiliar area, the future it will develop into what exactly? In the end how much can account for the market share, 5% or 50%, or even more? All the data can only be speculation and estimation, No one can be sure. Feeling the stones across the river can be described as the most appropriate traditional garment enterprises to enter the e-commerce analogy, there is no warning, but must be prepared for the future battle ahead of schedule.