论文部分内容阅读
我们所处的时代是变革的时代。随着信息技术的发展,数字技术、网络技术、通讯技术的应用,付费电视、网络电视、手机电视、移动电视等新媒体已经开始大展拳脚,传统媒体行业内的垄断被打破,广电媒体市场竞争格局和产业链条开始重新划分。在这种竞争态势下,传统广电必须转变经营思路和发展战略,主动迎合新媒体时代的竞争和开放要求,在市场化竞争中抢得先手,实现更大发展。
Our time is the era of change. With the development of information technology, new media such as digital technology, network technology, application of communication technology, pay TV, internet TV, mobile TV and mobile TV have begun to flex their muscles and the monopoly in the traditional media industry has been broken. The competitive landscape and industrial chain began to be redrawn. In this competitive situation, the traditional radio and television must change its business ideas and development strategy, actively meet the requirements of competition and opening up in the era of new media, grab the upper hand in market-oriented competition and achieve greater development.