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经代理PC起家的沈阳和光集团今年以来几乎是悄没声息、不事张扬地与美国著名网络供应商3Com签署了代理协议。这颇有些令人费解——按理说,和光的优势在于PC营销(事实上,在短短的数年间和光已迅速成长为一家年销售收达12亿元的大企业,从根本上而言,和光是“沾了PC的光”),而网络产品,尤其是与网络产品相关的系统集成解决方案对和光而言确实是一个新领域,那么和光又是怎么考虑的呢?首先,和光作出这样的抉择是基于对自身的准确定位的。按照和光集团市场部经理付权的解释,这是和光拓展自己业务领域所迈出的重要一步。和
Shenyang Heguang Group, which started as a proxy PC, has almost silently and unashamedly signed an agency agreement with 3Com, a well-known American network provider, this year. This is rather puzzling - logically speaking, the advantage of Wako is PC marketing (in fact, in just a few years, Wako has rapidly grown into a large corporation with an annual sales income of 1.2 billion yuan. Fundamentally, Harmony is the “light that sticks with the PC.” While network products, especially system integration solutions related to network products, are indeed a new area for Harmony, how does Haruko consider it? First, Haruko made such a case. The choice is based on an accurate positioning of itself. According to the explanation of the rights of the manager of Wako Group’s marketing department, this is an important step for Wako to expand its own business field. with