营销如同种稻子,年年从头做起时下,饮料企业都在强调终端制胜:通过加强终端的拜访、订货、产品陈列和广告张贴等工作使网络的控制力最大化。但是,业内还有这么一句话——“淡季做市场,旺季做销量”。这句话有两层意思:第一层意思是说,饮料企业把握好夏季的销售工作,则一年的销售和利润目标大体上就有了眉目。至于淡季,不亏或少 Marketing as a kind of rice, starting from scratch nowadays, beverage companies are emphasizing the terminal win: by strengthening the terminal’s visit, ordering, display and advertising, advertising and other work to maximize network control. However, there is such a word in the industry - “off-season market, sales season ”. This sentence has two meanings: The first meaning is that beverage companies seize the summer sales, the year’s sales and profit targets in general have a glance. As for the off-season, no loss or less