在跨文化言语交际中，由于文化差异所造成的语用障碍和语用失误，成为语用学研究的焦点之一。对语用失误的客观理解，应当说语用悖论成为其合理解释框架，对语用移情做以界定，用移情理论指导跨文化交际，注重文化习惯，成为本文的切入点。 In intercultural verbal communication, pragmatic barriers and pragmatic failures caused by cultural differences have become one of the focuses of pragmatics research. To objectively understand pragmatic failure, it should be used as a rational explanation framework for the paradox of pragmatics, to define pragmatic empathy, to use transference theory to guide intercultural communication and to emphasize cultural habits, and to become the starting point of this article.