近日,丰田“召回”事件在全球闹得沸沸扬扬。尤其是在美国,丰田总裁丰田章男鞠躬道歉,也无法平息丰田汽车用户的怒气。美国市场上的舆情鼎沸其来有自——在“召回”事件之前,丰田是美国民众最为信赖的汽车品牌,这在曾经的汽车行业老大,至今在该领域仍占有举足轻重地位的美国来说,绝对不是一件理所当然的事,因为通用、福特、克莱斯勒等本土品牌在国外也是响当当的。 Recently, Toyota “recall ” incident uproar in the world. Especially in the United States, Toyota CEO Akio Toyoda bowed apology, can not calm the anger of Toyota auto users. Public opinion in the US market has its own advantages - Before the “Recall” incident, Toyota was the most trusted car brand among the American public. This was once the automobile industry leader and still occupies a pivotal position in the United States That is definitely not a matter of course, as GM, Ford, Chrysler and other local brands are also ringing in foreign countries.