4A应该去做一些专而精的事,然后这个事在市场上会被许多甲方所需要。我觉得这专而精的事,第一可能是和创意相关,第二是和市场洞察和用户洞察相关。绚烂多姿的“广告世界”背后,凝聚的是广告公司对于广告的思考。而它们思考的核心便是如何通过广告影响受众,从而扩展品牌知名度并提升产品销量。然而,作为广告的接收者——个体的人,其实是一个复杂的社会关系的总和。伴随着社会的变革、技术的发展,这种社会关系会产生变化,因而人的心理状态、行为习惯也都 4A should do some specialization, and then this thing will be in the market for many Party A needs. I think this specialization, the first may be related to creativity, the second is related to market insight and user insight. Behind the gorgeous “advertising world ”, the condensation is the advertising company for advertising thinking. At the heart of their thinking is how to influence audiences through advertising, thereby expanding brand awareness and increasing product sales. However, being a recipient of advertisements - an individual is actually the sum of a complex social relationship. With the social change, the development of technology, this social relationship will change, so people’s psychological state, behavior habits are