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时尚成为后现代社会中人们的一种普遍生存状态。与“商业同谋、与消费共舞”的时尚给参与者带来不仅仅是视觉上的刺激,更是情感上的愉悦和精神上的满足并具有价值判断和审美导向功能的文化现象。然而时尚自身的矛盾一方面决定了时尚对于视觉文化符号的表征,另一方面也让视觉文化在审美意蕴上存在瞬时性,炫耀成了视觉文化的本质。视觉品味的“反思趣味”成为提升视觉审美格调的有效方式。
Fashion has become a universal living condition for people in post-modern society. The fashion with “commercial accomplice and consumption ” brought participants not only visual stimuli, but also emotional pleasure and spiritual satisfaction and has the value of judging and aesthetic orientation of the cultural phenomenon. However, the contradictions of fashion on the one hand determine the fashion for visualization of cultural symbols, on the other hand also allows visual culture in the aesthetic meaning of the existence of transience, show off the essence of visual culture. Visual tastes “reflective taste ” has become an effective way to enhance visual aesthetic style.