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2014年5月1日起实施的新商标法,将声音要素纳入了可以作为商标注册申请的范围。声音商标以其独有的感知形态,使消费者能够快速地将企业之间相同的产品或服务区分开来,从而带来更直观的用户体验。企业通过注册声音商标的方式,取得该声音在法律上的专用权,能够扩大品牌宣传的听觉传播效应,迅速提升品牌价值。因此,声音商标已越来越受到国内外企业的重视和消费者的关注。以下为笔者在实际审查过程中汇总的关于申
The new trademark law, which came into force on May 1, 2014, includes sound elements in the scope of applications that can be registered as trademarks. With its unique form of perception, sound marks allow consumers to quickly differentiate between the same products or services across the enterprise, resulting in a more intuitive user experience. Enterprises through the registration of sound marks the way to obtain the sound in the law of the exclusive right to expand the brand awareness of the spread of the hearing, the rapid promotion of brand value. Therefore, the sound trademark has been more and more attention of domestic and foreign enterprises and consumers. The following is the author in the actual review process summary of the application