国内品牌国际化,需要以进口国认可为前提。这就要求国内品牌适应进口国需要,扩大内涵建设,在质量承诺、信用承诺之外,进一步做出公平承诺。公平承诺的实质,是对进口国利益合理诉求的尊重。温州鞋业十几年来行销全国,目前正在走向世界。他们对品牌内涵的一步步摸索,凝聚着血水、汗水与泪水换来的宝贵经验。 Internationalization of domestic brands, importers need to be recognized as a prerequisite. This requires domestic brands to adapt to the needs of importing countries, to expand connotation construction, quality commitment, credit commitments, and further make a fair commitment. The essence of fairness is the respect for the legitimate demands of the importing countries. Wenzhou shoe marketing more than 10 years, is currently moving into the world. They step by step exploration of the brand connotation, embodies the bloody, sweat and tears in exchange for valuable experience.