国际公关离不开媒体的介入,但媒体如何介入,媒体介入的结构如何,介入能够达到一个什么样的效果,恐怕需要深思,否则,大批金钱投下去只是冒冒水泡,这肯定不是我们进行国际公关的初衷。总之,对于现行媒体管理体制和现行国际公关策略,都应当有新的考量,积极发挥媒体作用,真正推动我国国际新形象的树立。 International public relations is inseparable from the media’s intervention, but how the media involved, the structure of the media involved, intervention can achieve what kind of effect, I am afraid need to think deeply, otherwise, a large number of money dropped just blistering, which certainly is not our international The original intention of public relations. In a word, new considerations should be given to the existing media management system and the current international public relations strategy, and the media role should be actively played to really promote the establishment of a new international image of our country.