论文部分内容阅读
本文研究了由生产商和分销商构成的供应链在需求均匀分布市场条件下的渠道协调机制。设计了一个惩罚和奖励相结合的契约模型,将奖惩额度和比例作为协调因子,提出了惩罚和奖励相结合的渠道协调机制。通过算例验证和分析了四个协调因子在渠道协调中的作用机制,并得出了相关分析结论。,The channel coordination mechanism of the supply chain composed of producers and distributors under uniformly distributed market demand is studied in this paper.A bonus-penalty mixed contract model is designed with the coordinating factor： bonus,penalty,bonus ratio and penalty ratio.The mixed channel coordination mechanism is also discussed.An example verifies the coordination of four factors in channel coordination.Also some findings are proposed based on the result of the example.