波音737系列飞机自70年代投入使用以来,20多年共销售了2500余架,成为波音公司最成功的机型。截止到1993年底,B737系列飞机未交付的订货仍有400余架。然而近年来,面对来自空中客车电传操纵的A320家族日益加剧的竞争和市场要求的改变,波音公司开始考虑这样一个问题:是冒着失去现有客户的危险制造新飞机,还是紧紧抓住同一产品持续占领一段时间的市场呢?就此问题,波音公司展开了广泛研究与探讨。 Boeing 737 series aircraft put into use since the 70s, more than 20 years, a total of more than 2,500 aircraft sold, becoming the most successful Boeing models. As of the end of 1993, there were still more than 400 orders that were not delivered for the B737 series of aircraft. In recent years, however, the Boeing Company has started to think about the growing competition and changing market requirements of the A320 family, which comes from the manipulation of Airbus telemanipulation. The question is whether to build a new aircraft at the risk of losing existing customers or to grasp Stay the same product continues to occupy a market for some time? On this issue, Boeing launched a wide range of research and discussion.