设计的决定因素是人。人们不仅要求获得商品的物质效能,而且迫切要求心理需求的满足。包装设计能够在瞬间把人与商品联系在一起。人因个性和消费心理的差异性,对商品包装设计有着多维的感情诉求。我们分析个性消费心理,就是为了使包装在不断调整优化中,更好的满足消费者需求,架起商品于消费者之间的桥梁。 The determinant of design is people. People not only demand the material efficiency of goods, but also urgently demand the satisfaction of psychological needs. Packaging design can instantly connect people and goods. Personality and consumer psychology of the differences, the design of the product packaging has a multi-dimensional emotional appeal. Our analysis of individual consumer psychology, is to make the packaging in the continuous adjustment and optimization, to better meet the needs of consumers, set up a bridge between the consumers of goods.