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一、项目背景1、实施项目单位的性质奥迪中国是大众集团奥迪公司在中国的子公司。建于1988年,负责奥迪品牌进口车在中国的整车及零部件的市场营销及售后服务。迄今已在中国销售了10万辆进口奥迪轿车。罗德公共关系有限公司,总部设于纽约。罗德公关有限公司拥有50多年历史,是世界第二大独立经营的公关公司,营业额超过5,000万美元,在世界各地拥有800多名员工。在中国业务发展已12年时间,在北京、上海和香港设有办事处,代表
First, the project background 1, the nature of the implementation of the project unit Audi China Volkswagen Group is a subsidiary of Audi in China. Built in 1988, responsible for the Audi brand imported cars in China's vehicle and parts marketing and after-sales service. So far in China has sold 100,000 import Audi sedans. Rhodes Public Relations Ltd, headquartered in New York. With over 50 years of history, Rohde & Co., Ltd. is the second largest independent public relations company in the world with a turnover of more than 50 million U.S. dollars and more than 800 employees worldwide. Business development in China has been 12 years, with offices in Beijing, Shanghai and Hong Kong, on behalf of