随着我国市场经济的不断改革以及人们消费观念的不断变化,品牌建设在我国市场经济中所占的比例越来越大。品牌的建设不仅给予消费者精神上的享受,之外,其也是一个企业良性发展的基础。但是,现阶段,和国外的一些品牌建设相比,我国国内各大企业在品牌建设方面存在一定的优势,同时还存在很多缺陷。 With the continuous reform of the market economy in our country and the constant change of people’s consumption concept, the proportion of brand building in our market economy is increasing. Brand building not only gives consumers spiritual enjoyment, in addition, it is also a healthy basis for the development of enterprises. However, at this stage, compared with some foreign brand building, the major domestic enterprises in our country have certain advantages in brand building and there are still many shortcomings.