“互联网+”的环境推动了互联网元素入侵传统彩电产业,开发新品,并低价“搅局”传统彩电市场,对传统彩电市场造成了巨大的冲击。通过分析传统彩电产业面临的机遇与挑战的基础,提出传统彩电应对互联网电视企业跨界经营的措施,解决跨界对彩电市场成长陷阱的影响。 “Internet + ” environment to promote the element of the Internet invade the traditional color TV industry, develop new products, and low “spoiler ” traditional TV market, the traditional color TV market has caused a huge impact. Based on the analysis of the opportunities and challenges that the traditional color TV industry is facing, this paper puts forward the measures that the traditional color TV should deal with the cross-border operation of the Internet TV companies and solves the impact of cross-industry on the growth trap of the TV market.